← Back to storiesEnergy research / 2026 · 15 min read

Energy storage

Where does the value sit?

Our take

Invest beyond the cell, not in commoditised storage hardware.

More value captured Li-ion hardwareOff-grid & islandsBattery lifecycleIndustrial thermalC&I optimisationSoftware & VPP

"Make hay while the sun shines" is literal here. As solar and wind scale, the challenge is no longer producing clean electrons when conditions are favourable. It is storing or shifting the overabundance so it can power homes, factories and grids when the sun sets and the wind slows.

Storage is what makes the rest of the transition pay off. It cuts curtailment, firms up grids and pushes diesel and gas peakers off the system. Without flexibility, every extra GW of solar or wind eventually starts cannibalising its own value.

We do not see energy storage as a single market. Utility-scale Li-ion hardware is commoditising, and the venture opportunity sits beyond the cell: software and VPP (virtual power plant) orchestration, commercial and industrial (C&I) optimisation, industrial thermal, battery-lifecycle tools and off-grid microgrids. What they share is that they keep earning as battery hardware margins fall.

How we read the sector, in three steps
  1. 1

    Start with the segment

    Value accrues unevenly. The ranking below is how we see it today.

  2. 2

    Read the geography

    Market design determines investability. France favours demand-side flexibility and C&I, and its intraday spreads are widening; Germany and Spain reward trading and optimisation; Great Britain is the established reference market for revenue stacking; Italy is becoming attractive for contracted storage through MACSE.

  3. 3

    Look at revenue quality

    Recurring or contracted revenue, customer ownership, asset control, and resilience to arbitrage compression.

Why value migrates up the stack

The battery storage paradox

Why the money moves up the stack: the more batteries a market has, the less each one earns from price swings.

The more batteries succeed in reducing price volatility, the less valuable pure volatility arbitrage becomes. The effect varies by market and competes with new sources of volatility (renewable growth, demand shifts, network constraints), and optimisation fees tied to asset revenues face the same compression. That does not break the thesis. It sharpens it: arbitrage is the on-ramp, not the moat.

To hold their value as spreads narrow, companies need structural revenue streams. We believe the winners will not be the companies most exposed to volatility today, but those that remain valuable after volatility compresses.

  • Capacity contractsPaid for being available
  • Contracted C&I savingsOn the customer's own bill
  • Industrial heat replacementDisplaces gas
  • Avoided dieselOff-grid and islands
  • Recurring software feesDispatch and optimisation

Ancillary-service revenues and performance-linked optimisation fees still need stress-testing for saturation and price compression.

Merchant arbitrage Structural revenue Spreads compress Batteries deployed in the market → Revenue per MW · illustrative
Market overview

A large market, a narrow venture one

The numbers are big, but size and venture attractiveness are different things. Here is the picture before we say where we think value sits.

Investment
US$54B (≈€50B)

Global energy storage investment, 2024. Deployment capex, not startup funding.

BNEF, Energy Transition Investment Trends 2025
Deployment · energy
307 GWh

Added globally in 2025, excluding pumped hydro.

BNEF, May 2026
Deployment · power
112 GW

Added globally in 2025, +48% on 2024, excluding pumped hydro.

BNEF, May 2026
LDES funding
−30% YoY

Excluding the US DOE's US$1.76B Hydrostor commitment. VC −72%, yet installations +49% to above 15 GWh, 2025 vs 2024. Wood Mackenzie's LDES grouping includes some sub-10-hour systems.

Wood Mackenzie, Mar 2026
European startup equity
≈€2.14B

Disclosed cumulative equity in Avnet Silica's sample of European storage-hardware and manufacturing-related software startups (excludes end-user SaaS). Crunchbase data as of 22 Sept 2025.

Avnet Silica
EU battery additions
27.1 GWh

Added in the EU-27 in 2025 (+45%). Cumulative fleet 77.3 GWh.

SolarPower Europe, Jan 2026
Where the value sits

Eight segments, how we read them

Where we think venture-scale value is most likely to accrue today. It is a view, and it will move.

Our take

The most interesting ground today is software and VPP, C&I optimisation and industrial thermal. Utility-scale Li-ion is essential to the grid, and structurally harder for a venture-backed company to win.

European landscape

Beyond the cell, mapped

The value sits beyond the cell. These are the players we follow in each segment, shown for context. Inclusion is not an endorsement, and several of the names shown are already well funded.

Established playerAcquiredDashed: scaled incumbentNot shown: utility-scale Li-ionHover or tap a company for context
Agregio SolutionsEnergy PoolEnerdigitGridBeyondFlexcityOctopusFluenceTeslaPowerUpHusk12345WSoftware & VPPC&I optimisationIndustrial thermalBattery lifecycleOff-grid & islandsLong-duration
ContextHover or tap a company for context.
Our take

Software and VPP is the highest-value layer and the most crowded, so a defensible wedge matters: an asset class, a country or control of dispatch.

European market design

Same battery. Different markets.

As of 5 October 2026. The same battery or optimiser earns very different revenue depending on the country. What changes is how each market pays for flexibility: through contracts, regulation, several revenue streams, or market prices.

Why it matters

Revenue from contracts is protected from the spread compression described above. Revenue that follows market prices is not, and regulated ancillary markets saturate. That is why we read the country before the company.

What mainly pays for storage in each market
10 GWhItaly MACSE, first auction, 30 Sep 2025
15 yearsContract length
≈65%below the reserve premium; bids over four times demand

Watch pointsFirst auctions of the reformed French capacity mechanism (from Nov 2026) · German grid-fee reform and the 2026–2027 capacity auctions · GB NESO dispatch and balancing reforms · MACSE eligibility and later rounds · Spain's first capacity auctions and Portugal's design · Nordic country-by-country FCR/FFR rules.

On C&I flexibility, several founders we spoke to see France as years behind Germany and Great Britain, with small and mid-sized business customers still thinly served.

Our take

How a country pays for flexibility matters as much as the technology. We find software that can earn under several sets of rules more convincing than a business that depends on one country's.

Hurdles to solutions

Not a technology problem. A deployment one.

Storage companies rarely fail because the product does not work. The route to revenue is too slow, too bespoke or too capital-hungry.

Our take

We think of storage companies as deployment businesses first and technology businesses second.

How we think about it

What makes a strong company

For each segment: what convinces us, what worries us, and who tends to buy.

Closer look · C&I optimisation

How a company charges matters

Batteries can create real value for C&I customers where site loads, tariffs, asset costs and market access line up. The question is whether the startup captures it through a recurring model.

In short

The strongest C&I companies sell recurring software that sits on the customer's existing energy contract, and leave the battery's installation and financing to partners.

  1. 1

    How it charges

    Three revenue models, from strongest to weakest.

    Strongest

    Subscription / SaaS

    A recurring fee for software that optimises dispatch, tariffs and flexibility markets.

    Works if the software truly controls assets.

    Conditional

    Energy-as-a-Service

    A partner funds and runs the asset. The customer pays a fixed fee or shares savings.

    Works with project finance, not venture equity.

    Weakest

    Capex / outright sale

    The customer buys hardware. The vendor earns a one-off margin.

    Only works with a real software layer on top.

  2. 2

    How it sells

    Distribution is the second filter.

    Direct sales

    Best customer ownership, but slow.

    EPCs and installers

    Faster, with less margin and control.

    Utility partnerships

    Can scale fastest; integration and negotiations drag, and white-label risk.

  3. 3

    What founders told us

    Two founders, in their own words.

    Wout LagaeCo-founder, Pleevi

    Today a typical C&I site has a trading algorithm on the battery, a BMS on the building, a separate system for the chargers and another for the solar, each optimizing its own asset and often working against the others. The value sits at site level.

    Ulysse De WildeCEO, Reflect

    France is a bit of an island on flexibility. What's starting here now with smaller business customers happened in Germany and the UK about five years ago.

  4. 4

    Three questions we ask

    Savings

    Are the savings real?

    Repeatability

    Does the model repeat across similar customers?

    Revenue

    Can it earn from both bill savings and flexibility markets?

Where we are cautious

Important to the grid. Harder as a venture bet.

Some storage models matter a great deal to the energy system and still struggle to produce venture returns. These are the four patterns we see most.

1

Commoditised hardware

Cells, packs and generic integration are dominated by scaled players. Better performance alone rarely wins.

2

Unstable revenue signals

Merchant-only BESS earns from spreads that compress as batteries arrive. Single-mechanism plays are exposed to rule changes.

3

Infrastructure before traction

Funding assets or bespoke projects with venture equity before demand repeats is a long road.

4

Models that struggle to scale

Residential-only, highly bespoke industrial systems and hydrogen for power-to-power all find scale or economics difficult today.

Where we might be wrong
  • Software and VPPMay be less defensible if utilities internalise optimisation.
  • Industrial thermalMay scale slowly if factories resist change.
  • Long-durationMay stall without bankable multi-day revenue.
  • Li-ionCosts may keep falling and crowd out alternatives.
Conclusion

Value sits beyond the cell.

Energy storage is a core layer of the transition, but not a single venture market. The value sits beyond the cell, in the layers that sell flexibility, where companies win on revenue quality and customer ownership rather than manufacturing or balance-sheet scale.

Long-duration matters, and we are watching it closely. The case becomes compelling once there is a contracted buyer and a credible cost-down path. How that flexibility market works across every asset, not only batteries, is the subject of our next deep dive.

Building in that space?

Talk to us
Appendix

Technologies of energy storage

The technologies covered here fall into three families: electrochemical and chemical fuels, mechanical and thermal. Electrical storage such as supercapacitors is a further category not covered. Below, a short description of each, then our view of the main technologies.

Electrochemical and chemical fuels

Batteries and fuels

Electrochemical storage converts electricity into a chemical state inside a battery (lithium-ion, flow, metal-air). Chemical fuels such as hydrogen are produced from electricity and used later, a different business case. Batteries are the most widely adopted form of new storage, with Li-ion the frontrunner.

Mechanical

Mass, pressure and motion

Pumped hydro and gravity systems store gravitational potential energy, flywheels store kinetic energy, compressed-air systems store energy through compression. Pumped hydro and cavern-based compressed air are large-scale, long-lived and geographically constrained; flywheels and some gravity concepts are not.

Thermal

Heat and cold

When the end use is heat, storing energy directly as heat or cold avoids the losses of converting it back into electricity. Storage losses and charging efficiency still matter, and systems that return electricity face those conversion losses.

Technology summary
Lithium-ion (LFP/NMC)Essential infrastructure, with limited room for venture-scale returns.
Flow batteries (vanadium / zinc-bromine)Selectively interesting for longer-duration applications where cycle life and independent sizing of energy and power justify the cost, footprint and efficiency trade-offs.
LDES (iron-air/gravity/CAES)Strategically important. It becomes a venture case where the development pipeline and buyer pull are credible.
Pumped storage hydro (PSH)High impact and proven technology, though not a venture-shaped business.
Green hydrogenA difficult fit for electricity-to-electricity storage. Stronger for industrial feedstock, steel and ammonia.
Thermal storageHigh impact alignment on industrial heat and buildings.
Software / VPP layerThe closest fit to a venture business, provided the company has asset control, recurring revenue and regulatory adaptability.
Sources
  • IEA (2024). Batteries and Secure Energy Transitions.
  • IEA (2025). Electricity 2025; World Energy Investment 2025; Renewables 2025.
  • LDES Council (2024). 2024 LDES Annual Report.
  • BloombergNEF (2024). Energy Storage Market Outlook 2024.
  • Wood Mackenzie (2025). Global Energy Storage Outlook to 2035.
  • Sympower (2024), Series B1 €21.3M. Sifted (2024), enspired €25M. Tech.eu (2023–2026), Kraftblock and Entrix rounds; Companion.energy €7.8M seed (June 2026).
  • EIT / EU Innovation (2025). Heatventors and Epyr funding.
  • Proparco / FMO (2023). Husk Series D mini-grid financing; Bboxx and Winch Energy.
  • Energy-Storage.News / electrive (2023–2026). TWAICE and volytica funding.
  • Energy Dome (2022–2026). CO₂ Battery Series B €55M, €17.5M EIC award, Google agreement; CMBlu and Ore Energy coverage. PV Magazine (2026), Ore Energy 100-hour pilot at EDF Lab Les Renardières.
  • Ofgem, NESO & Modo Energy (2024–2026). UK Capacity Market, DFS, Balancing Mechanism.
  • European Commission (22 Dec 2025). Commission approves reform of French capacity mechanism.
  • European Commission (2 Sept 2026). Commission approves German capacity mechanism of up to €35 billion.
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  • Wood Mackenzie (9 Mar 2026). LDES 2025 outlook.
  • Wood Mackenzie (17 Sept 2025). Virtual power plant capacity expands to 37.5 GW (North America).
  • US DOE (2025). Pathways to Commercial Liftoff: Virtual Power Plants, 2025 update.
  • SolarPower Europe (28 Jan 2026). EU installs 27.1 GWh of new batteries in 2025.
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  • IEA (2025). Renewables 2025, renewable heat.
  • IEA (2024). SDG7: Data and Projections, access to electricity.
  • Socomec (19 June 2025). Acquisition of PowerUp.
  • Energy Pool (28 Oct 2025). Strategic fundraising round with Pearl Infrastructure Capital.
  • Bpifrance (12 July 2024). Enerdigit annonce une opération de 40 millions d'euros.